I'm a UX strategist and systems thinker with over a decade of experience designing at Amazon, Microsoft, Dell, and fast-moving startups — leading work that's shaped how millions of people experience products at scale. I specialise in the hard problems: misaligned stakeholders, messy workflows, and no obvious right answer. My approach blends design thinking, business fluency, and enough systems sense to turn ambiguity into something that actually ships — and actually matters.