I love to design things that matter.

I am the user advocate in product and service development environments. I fight for them and take action on their behalf. This is extremely important because UX deeply impacts users, and users drive sales. I leverage design thinking and proven user-centered design methods to reveal unmet needs and inspire innovative solutions while balancing design intent with business constraints and goals

I have expertise in UI/UX design, user research, rapid prototyping, and front-end development for rich internet applications and mobile devices. I have experience working on enterprise products, new product launches, B2B, B2C, and e-commerce initiatives.